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About Us

Our mission is to digitally enable organizational habits at scale, making it easy for leaders and associates to do the “right” things at every opportunity.

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Performance Ally is revolutionizing how organizations align and motivate people to build habits at scale. Our flagship enterprise application, Ally Assist, connects leaders, associates, and customers in realtime to clarify expectations, provide instant feedback, and remove barriers at lightning speed. Ally Assist aims to replicate the personalized behavior-change guidance typically offered by seasoned organizational behavior consultants and coaches. 

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Just as social networks connect people who share mutual social interests, our Ally Assist app connects people who share mutual performance goals. Members of Ally Networks nudge and encourage each other to sustain those Vital Behaviors that will produce the outcomes that everyone desires. 

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Our team is comprised of seasoned technology entrepreneurs and long-time experts in Behavior Analysis, which is the science of “what really works in individual and organizational behavior change.” But more than that, we’ve spent decades improving performance in all types and sizes of organizations, helping them achieve amazing results through targeted behavior change across hundreds and even thousands of people.

Meet The Team

Behavior Science. Technology. Global Expertise. Product Development. Entrepreneurship.

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Julie M. Smith, PhD

CEO

&

Co-Founder

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Serial entrepreneur in behavior-based execution

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Tom Donaldson, MA

Chief Product Strategist & Co-Founder

 

Behavior expert & AOL search engine lead developer

 

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Terry McSween, PhD

Technical Advisor

 

Global behavior-based safety expert

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Edward Camarota

Business Advisor

 

Fundraising and capital formation expert

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Bruce Sparks

Business Advisor

 

Strategic

partnership expert​

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Joe Celluci, MS

President & EVP of Technology &

Co-Founder ​

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Serial entrepreneur in technology

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Laura Methot, PhD

Technical Advisor

 

Business-to-results metrics expert

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Jeff Wallace

Business Advisor

 

Technology startup advisor & investor​

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Alan LeDuc, MBA

Technical Advisor

 

Six​ Sigma co-founder and global expert

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Lori Ludwig, PhD

Chief Performance Architect &

Co-Founder

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Award winning behavioral systems expert

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Shawn Gilroy, PhD

Technical Advisor

 

Statistical expert in behavioral sciences

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Malene Davis, MBA, MSN, CHPN

Business Advisor

National healthcare business expert

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Jay Greenspan

Business Advisor

 

Past CEO, Nemours Delaware Valley

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