About Us

Our mission is to digitally enable behavior change at scale to help care teams and their coworkers do the "right" things every care visit to reliably improve healthcare delivery and clinical outcomes.

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Our SaaS solution is an organizational behavior management system that helps organizations reliably deliver superior results by aligning and motivating people to consistently do “Vital Behaviors.” We are focusing on healthcare because adherence to best practices by care teams is a persistent challenge that affects the quality and cost of care. Our target market is visit-based care (e.g., home health, emergency care) where our platform is ready for deployment to create “perfect care visits.”

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Our team is comprised of seasoned technology entrepreneurs and long-time experts in Behavior Analysis, which is the science of what works in individual and organizational behavior change. But more than that, we’ve spent decades improving performance in all types and sizes of organizations, helping them achieve amazing results through targeted behavior change across hundreds and even thousands of people.