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About Us

Our mission is to make it easy to build organizational habits at scale by connecting people as allies to help each other do Vital Behaviors that achieve remarkable results.

Our SaaS solution, Ally Assist, is an organizational behavior management system that digitally enables behavior change at scale to help care teams and their coworkers do the "right" things every care visit to reliably improve healthcare delivery and clinical outcomes. We focus on healthcare because adherence to best practices by care teams is a persistent challenge that affects the quality and cost of care. Our target market is visit-based care (e.g., home health, emergency care) where our platform is ready for deployment to create “perfect care visits.” 

Our team is comprised of seasoned technology entrepreneurs and long-time experts in Behavior Analysis, which is the science of what works in individual and organizational behavior change. But more than that, we’ve spent decades improving performance in all types and sizes of organizations, helping them achieve amazing results through targeted behavior change across hundreds and even thousands of people. 

Meet The Team

Behavior Science. Technology. Global Expertise. Product Development. Entrepreneurship.

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Julie M. Smith, PhD

CEO

&

Co-Founder

Serial entrepreneur in behavior-based execution

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Tom Donaldson, MA

Chief Product Strategist & Co-Founder

 

Behavior expert & AOL search engine lead developer

 

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Terry McSween, PhD

Technical Advisor

 

Global behavior-based safety expert

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Edward Camarota

Business Advisor

 

Fundraising and capital formation expert

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Bruce Sparks

Business Advisor

 

Strategic

partnership expert

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Joe Celluci, MS

President & EVP of Technology &

Co-Founder 

Serial entrepreneur in Technology

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Laura Methot, PhD

Technical Advisor

 

Business-to-results metrics expert

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Jeff Wallace

Business Advisor

 

Technology startup advisor & investor

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Alan LeDuc, MBA

Technical Advisor

 

Six Sigma co-founder and global expert

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Lori Ludwig, PhD

Chief Performance Architect &

Co-Founder

Award winning behavioral systems expert

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Shawn Gilroy, PhD

Technical Advisor

 

Statistical expert in behavioral sciences

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Malene Davis, MBA, MSN, CHPN

Business Advisor

National healthcare business expert

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Jay Greenspan

Business Advisor

 

Past CEO, Nemours Delaware Valley

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