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About Us

Our mission is to make it easy to build organizational habits at scale to achieve remarkable results.

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Performance Ally helps organizations consistently deliver what matters most by turning key behaviors into daily habits. Through its Ally Assist platform, it connects patients, families, care teams, and leaders into a coordinated network that reinforces the right actions in real time. By combining structured pulse checks with AI-driven insights, Performance Ally makes execution visible, measurable, and sustainable—so high-quality outcomes aren’t left to chance, but achieved by design.

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Our team is comprised of seasoned technology entrepreneurs and long-time experts in the science of individual and organizational behavior change. We’ve spent decades improving performance in all types and sizes of organizations, helping them achieve amazing results through targeted behavior change at scale.

Meet The Team

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Julie M. Smith, PhD

CEO & Co-Founder

​Serial entrepreneur in behavior-based execution

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Tom Donaldson, MA

Chief Product Strategist & Co-Founder

Behavior expert & AOL search engine lead developer

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Terry McSween, PhD

Technical Advisor

Global behavior-based safety expert

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Edward Camarota

Business Advisor

Fundraising and capital formation expert

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Bruce Sparks

Business Advisor

Strategic

partnership expert​

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Mike DeRenzo, MBA

Chief Product & Technology Officer â€‹

​Strategic growth innovator 

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Laura Methot, PhD

Technical Advisor

Business-to-results metrics expert

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Jeff Wallace, MBA

Business Advisor

Technology startup advisor & investor​

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Alan LeDuc, MBA

Technical Advisor

Six​ Sigma co-founder and global expert

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Lori Ludwig, PhD

Chief Quality Officer &

Co-Founder

​Award winning behavioral systems expert

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Shawn Gilroy, PhD

Technical Advisor

Statistical expert in behavior science

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Malene Davis, MBA, MSN, CHPN

Business Advisor

National healthcare business expert

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Jay Greenspan, MD

Business Advisor

Past CEO, Nemours Delaware Valley

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​​Connect with Us

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