About Us
Our mission is to make it easy to build organizational habits at scale to achieve remarkable results.
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Performance Ally helps organizations consistently deliver what matters most by turning key behaviors into daily habits. Through its Ally Assist platform, it connects patients, families, care teams, and leaders into a coordinated network that reinforces the right actions in real time. By combining structured pulse checks with AI-driven insights, Performance Ally makes execution visible, measurable, and sustainable—so high-quality outcomes aren’t left to chance, but achieved by design.
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Our team is comprised of seasoned technology entrepreneurs and long-time experts in the science of individual and organizational behavior change. We’ve spent decades improving performance in all types and sizes of organizations, helping them achieve amazing results through targeted behavior change at scale.
Meet The Team

Julie M. Smith, PhD

Tom Donaldson, MA
Chief Product Strategist & Co-Founder
Behavior expert & AOL search engine lead developer
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Mike DeRenzo, MBA

Lori Ludwig, PhD








